By Richard Willett

Richard Willett

MEDIA CONTENT MANAGER & SOCIAL MEDIA MANAGER

Richard is the Media Content Manger for Success4.com. He has a BA Honours in Film and Television Production from ARU in Cambridge where he went on to manage the Multi Camera TV Studio as well as teaching film editing, directing for film and writing for screen.

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Richard has worked at BBC Voice, managing the television studio as well as running Appletree Media Norwich which made documentaries and promotional video's for social services. He also worked in broadcast Radio at BBC Radio Norfolk and Star Radio in Cambridge. He now manages the online content for Success4.com as well as creating the video and podcast content for Success4 and Success4's clients.

He also mentors on his Feed Your Social Media Monster training course which he designed and delivers to help success4 clients to creative innovative and creative content for their social media pages.

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THE NITTY GRITTY ABOUT DIGITAL MARKETING CAMPAIGNS – GARY VAYNERCHUCK

We are living in an incredible time, right now is the time to invest in digital advertising. Facebook add’s are so in expensive today that NOW is the time to learn how to story tell. So why are Facebook add’s so cheap and a good idea right now? well simply put the big brands have not caught up yet, Coca-Cola and McDonalds have not yet realised that they are pissing their money up the wall on banner adds, Radio Adds and TV Adds.

Look at it this way , you are sitting at home this evening and you switch on the TV. You are sitting there with your partner and two teenage kids, watching Emmerdale and it comes up to the adverts…..Now watch what you all do! you all reach down and check your phone and most likely you will check Facebook, Twitter and then Instagram and possibly Snap Chat. All the while in the background Coca Cola are spending millions on that advert you are not looking at.

So why is NOW the time to get your social media marketing up to scratch with content marketing (we will explain what content marketing is later) well Facebook is cheap and it’s ridiculously underpriced because the big brands do not use them properly yet .So as soon as they catch up and start investing in Facebook and Twitter Adds then the price will shoot up and and you will not be able to afford to out bid them and keep up, the same with Google Add Words. So invest in Facebook adds now. There is one important point that is explained incredibly well by Gary Vaynerchuck in the video below and that is simply “YOU NEED TO CREATE GREAT CONTENT” in order to get attention, and then build upon that attention with Trust to retain the attention.

The market is now the Attention Retention game and here at Succes4 we believe that Long Form content such as a sit come or Youtube Series will be how we retain attention in the next few years. Going even more in depth and further and down the marketing rabbit hole, your content needs to be all about Story Telling.

Enough from me, here is Gary Vee with some incredible advice on how to get ahead right now, before it’s too late to create.

Connect with Gary Vaynerchuck on his website
https://www.garyvaynerchuk.com/

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