THE HERO FORGE – Jo Edwards & Good Connection
Jo Edwardes is first and foremost an old and dear friend – he and I go back to our teenage years when we wooed women, planned world domination and spent too much of our time posing in highly questionable outfits!
Jo is a respected authority in the Social Enterprise space and is currently working to realise a potentially game-changing project called ‘Good Connection’. He has two decades of experience working in areas such as consumer data and online media and his MBA from Cass Business school focused on the need for socially aware global business practices. In other words, he is one of a rare breed of thought leaders in the corporate world who is committed to making a difference and not just a profit.