By Richard Willett

Richard Willett

MEDIA CONTENT MANAGER & SOCIAL MEDIA MANAGER

Richard is the Media Content Manger for Success4.com. He has a BA Honours in Film and Television Production from ARU in Cambridge where he went on to manage the Multi Camera TV Studio as well as teaching film editing, directing for film and writing for screen.

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Richard has worked at BBC Voice, managing the television studio as well as running Appletree Media Norwich which made documentaries and promotional video's for social services. He also worked in broadcast Radio at BBC Radio Norfolk and Star Radio in Cambridge. He now manages the online content for Success4.com as well as creating the video and podcast content for Success4 and Success4's clients.

He also mentors on his Feed Your Social Media Monster training course which he designed and delivers to help success4 clients to creative innovative and creative content for their social media pages.

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THE CULT OF PERSONALITY

There they are, all shinny and larger than life up on stage, some dipstick out the back waiting on them hand and foot, desperate for a crumb of light from the guru of the day “Please Colin, spare a little light for my lost soul in the darkness of the broom cupboard in which you house me, when the disciples have flow”

A friend of mine once attended a self development day in London, whilst these grown men and women sat there on cushions (yes cushions) all achy and sweaty from the summer heat and …..well being crossed legged as an adult is asking for a sore coccyx the next morning and possibly the odd intestinal tangle. One of the stary eyed few came out onto the stage (read that as rug) and said “Jason will be with you shortly”…(I have changed the name and all I could think of was Jason Donavon and his Technicolored Dream Coat”

Now you might want to ask yourself, what sort of enlightened being needs to have someone go out and ANNOUNCE their arrival ? Especially when all they actually do is do a bit of talking, whilst you sweat your nuts off with a sore back. And you might want to ask your self , how they did I get here and why am I staying? Its hot and I am a bit paralysed.

Ladies and Gentle persons, we have now entered The age of The Cult of Personality, the foundations of which where laid many moons ago by some Greek God with small persons complex, who needed an audience to feel like they mattered.

At least then and up until the invention of the internet and reality TV, these people did something, they had some sort of talent. Now we get “Youtube Stars” who believe that 30k followers on Youtube makes you a demigod. Look at that world “Followers” …Its a bit culty isn’t it!

Now I am not knocking this, but I do feel a bit of sadness in my soul that we are all so desperate for attention, just for attentions sake. The cult of personality allows someone with absolutely no talents, skills or abilities to gather a following who run around after them (They are not the messiah).I once read a I mean tweet by a self development android who apologised to women for every Man on the planet, for what I have no idea. That in itself is mental.

In this digital age those wanna be Cult leaders (of course they wont tell you they want to own your soul) can get to you in all sorts of ways. Youtube Channels, Multi Level Marketing, anything to do with Oprah, Bands much like Charles Manson did with The Beatles. There are even Yoga Cults if that is not bizarre enough.

Look, if someone has the overwhelming need to make everything about themselves, talks about themselves all the bloody time, Needs constant praise from those around them and tries to put distance between you and the world around you, then you have got a Guru. I suggest you pull their pants down, spank their bum bum, tell them to grow up and then deliver the final blow…….Tell them no one gives a shit about what they have to say!. That will cause insurmountable pain and they will explode before your very eyes.

Working in the Self Development industry It sadly does feel like one big cult at times. No one talking about the elephant in the room, which is screaming “No one knows what they are talking about and everyone is in pain”

I suggest that you learn how to have clear and solid boundaries, call bullshit when it appears just below a bull in a daisy field, warn anyone who will listen about them and run for the hills. If something seems to good to be true then it probably is.

Heres a great list by TopTenz on places to be wary

10. Yoga Classes 9. YouTube 8. Dating 7. Anime 6. College Campuses 5. Pyramid Schemes 4. Door-to-Door Witnessing 3. Bands 2. Self-Improvement Workshops 1. Media Advertisement

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