By Richard Willett

Richard Willett

MEDIA CONTENT MANAGER & SOCIAL MEDIA MANAGER

Richard is the Media Content Manger for Success4.com. He has a BA Honours in Film and Television Production from ARU in Cambridge where he went on to manage the Multi Camera TV Studio as well as teaching film editing, directing for film and writing for screen.

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Richard has worked at BBC Voice, managing the television studio as well as running Appletree Media Norwich which made documentaries and promotional video's for social services. He also worked in broadcast Radio at BBC Radio Norfolk and Star Radio in Cambridge. He now manages the online content for Success4.com as well as creating the video and podcast content for Success4 and Success4's clients.

He also mentors on his Feed Your Social Media Monster training course which he designed and delivers to help success4 clients to creative innovative and creative content for their social media pages.

More by Richard Willett

HOW TO BUILD YOUR OWN ROME – SKILL UP LIKE ELON MUSK WHEN NO ONE IS WATCHING – SOCIAL MEDIA MINDSET THE SUBTLE ART OF NOT GIVING A F**K – MARK MANSON SUCCESS4MEETS – ROB MOORE (THE DISRUPTIVE ENTREPRENEUR) SUCCESS4MEETS – MARK SEPHTON (ONE MORE ROUND/PLOT TWIST)
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EXPERT OR EXPERT IN THE MAKING ?

In this video Gary Vee talks about people trying to rebrand themselves at something they are not good at. We are seeing allot of people trying to reposition themselves as thought leaders and entrepreneurs before they have even sold anything. Gary talks passionately about branding yourself as someone who is “going through the journey of being an entrepreneur” against someone who is an entrepreneur.

Gary calls it “Faking the Funk” and that “Fake it until you make it” worked until someone was watching. Learning on the job is a better way of thinking of it, than selling yourself as an “Expert” on in your field on your social media channels, when it is clear you are not and in the end nobody believes you which is only damaging your brand and soiling your name.

Rob Moore talks about “Fake it till you make it” being tantamount to fraud. There is no shame is saying you don’t know something or that you are on your journey. We regularly see coaches selling products and courses on setting up your new business online, when the only business they have ever set up is that business teaching you how to set up your business online. Its absurd but it happens everyday, its like a dream within a dream #inception.

An entrepreneur was always seen as someone who successfully set up a business, made a profit and whilst that business ran itself they took that profit and started a new business, most likely in another field. Its like people have missed out the actual “having done it” part that is the fundamental qualification you need to have to teach others how to do it.

So “Fake it till you make it” does not mean, lie and pretend to sell on knowledge and understanding that you just don’t have. It won’t last and in the end the results will prove the fact that instead of being an expert you are in fact an expert in the making.

Success4.com

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