By Richard Willett

Richard Willett

MEDIA CONTENT MANAGER & SOCIAL MEDIA MANAGER

Richard is the Media Content Manger for Success4.com. He has a BA Honours in Film and Television Production from ARU in Cambridge where he went on to manage the Multi Camera TV Studio as well as teaching film editing, directing for film and writing for screen.

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Richard has worked at BBC Voice, managing the television studio as well as running Appletree Media Norwich which made documentaries and promotional video's for social services. He also worked in broadcast Radio at BBC Radio Norfolk and Star Radio in Cambridge. He now manages the online content for Success4.com as well as creating the video and podcast content for Success4 and Success4's clients.

He also mentors on his Feed Your Social Media Monster training course which he designed and delivers to help success4 clients to creative innovative and creative content for their social media pages.

More by Richard Willett

HOW TO BUILD YOUR OWN ROME – SKILL UP LIKE ELON MUSK WHEN NO ONE IS WATCHING – SOCIAL MEDIA MINDSET THE SUBTLE ART OF NOT GIVING A F**K – MARK MANSON SUCCESS4MEETS – ROB MOORE (THE DISRUPTIVE ENTREPRENEUR) SUCCESS4MEETS – MARK SEPHTON (ONE MORE ROUND/PLOT TWIST)
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DON’T STAY A COVERS BAND OR REMIXER

Who has ever heard of a covers band getting a sack full of BritAwards or a Remix being anything more than that extra touch on a CD so you will buy it, even though you have the original song on the album you bought a while back?

There is only so much life in being in a covers band, you will only ever be a covers band and in some cases your a cover of a covers band without even knowing your a cover of a covers band. Eventually that covers band will need to release something original, something unique and something brand new to the market because without it they will forever be playing at other peoples weddings and nobody wants that do they?! If all you do is Remix others people’s work and regurgitate it out to a bored audience who have heard it all before only with a different tempo or baseline, then that will only last for so long even if its an Extended Cut.

In order to create an original song, piece or work or project I believe you have to “Write what you know” as Ricky Gervais said when he created The Office. You need to draw on the rhythms and rhymes in your life and sing your song. I honestly believe that age does help, for the simple fact that as you get older your understanding of the world around you has a longer chance to expand (but wont without effort) and you will be able to collect more lyrics for your songs and melodies from your past, and the more you fail the more you get to come back and sing the lessons you learnt, so the good news is you get better with age.

So don’t get stuck in a covers band and try not to just copy and paste phrases and words like “Hustle” that you have heard others say, in order to look as if they are getting something done when I can assure you that they are not. It will most likely take you longer to find your footing in the world as you are doing something new, something people are not used to, so it will take you a while to get them to buy into your new thing.But in the end you will be around much longer and be a leader and innovator in your field.

So by all means learn to sing the songs of others but in the end take that practice and write something original because that is the only way for you to be great in this world. You need to have something to sing about and a new melody of your own, and a catchy chorus will help others to remember you.

BE ORIGINAL AND RELEASE YOUR OWN MUSIC, DON’T STAY A COVERS BAND AND DON’T BE A REMIXER.

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