DAN LOK – IT’S NOT RESOURCES IT’S RESOURCEFULNESS
Every now and again we come across someone who really speaks to our common sense approach to self development,Start Ups and Business. Dan Lok is one of those guys who doesn’t spout catch phrases such as “Hustle” or “Grind” and we like him and it’s a bloody breath of fresh air. He speaks about the practical applications of how he made his fortune and how it’s often not the resources you need but the resourcefulness to succeed that is more important.
Dan speaks about the importance of Leverage, leveraging other peoples money, other peoples equipment, other peoples skill sets and time and other peoples needs. Everything Dan speaks about makes practical sense, and he doesn’t even need to shout and swear all the time. At the age of 20 Dan was $150k in debt on credit cards and to family and friends.
In one of his first business’ Dan took to mowing gardens. He borrowed a machine from one of his first customers as he couldn’t afford to buy one himself and then agreed to mow his grass for free if he let him use the equipment and added that he would take responsibility for the up keep of it. He then handed out thousands of flyers, posting them all over the city, believing that he would be rolling in work in no time. So he waited….one day, two days, one week, one month and no calls. He wondered what he did wrong, and thought back to how he got that first customer. Thinking back he realised that he mowed the grass first, he showed them the benefits before he asked for anything in return, this is why it worked. So with that in mind, he set about doing the same and he began getting customers all over the city.
Dan talks about being $150k in debt and that it was desperation not motivation that kept him going after 13 failed business. So what changed on the 14th ? after reading all of the motivation books and visualisations, which he says helped, it was his first mentor that really turned things around for him and his ability to drop is ego and listen to his mentors advice.
Below is a great interview by Omar Elattar from The Passionate Few